brand-equity

How Google's lucrative ‘grey zone’ turned black and white

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Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Anuja jain Jun 15, 2026 5:01 PM

Indian ads depicting progressive gender roles improve brand’s equity by 51%: Report

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Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women

exchange4media Staff Apr 20, 2022 12:45 PM

Pitch CMO Summit 2022: Experts to engage in power-packed sessions on building brand trust

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The summit will be held virtually on 25th March, 2022

exchange4media Staff Mar 22, 2022 8:36 AM

Pitch CMO Summit Mumbai 2022: Experts to share insights on 'Power of Brand Trust'

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The summit will be held virtually on 25th March, 2022

exchange4media Staff Mar 21, 2022 8:50 AM

Rediffusion launches TEA-The Equity Analyzer tool for brand equity analysis

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TEA@Rediffusion will be rolled out to all offices this month

exchange4media Staff Feb 16, 2022 10:07 AM

The authenticity of TRPs influence decision making

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Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity

Ronita Mitra Oct 13, 2020 1:50 PM