Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women
The summit will be held virtually on 25th March, 2022
The summit will be held virtually on 25th March, 2022
TEA@Rediffusion will be rolled out to all offices this month
Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity