The e4m-Viacom18 India Design Excellence Awards celebrated innovative campaigns and brand messaging designed for TV screens, print, digital platforms, corporate communications and product packaging
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more
Guest Column: Sony Mathew, Consultant - Branding & Communications, writes how brands must do more than just deliver lip service and engaging communication to consumers
According to the Kantar report 'Waiting is Part of Intense Living', this is also the time for storytellers & brands to practice introspection to rethink the new 'Need-Want' matrix that will emerge