brand-messaging

e4m-Viacom18 IDEA: ‘Good design is aspirational and adds value to a brand’

Design Awards?blur=25

The e4m-Viacom18 India Design Excellence Awards celebrated innovative campaigns and brand messaging designed for TV screens, print, digital platforms, corporate communications and product packaging

exchange4media Staff Jan 24, 2022 11:55 AM

'We have maintained 95% customer retention & seen a spike in our NPS'

Manu Prasad?blur=25

Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more

Misbaah Mansuri Jul 7, 2021 8:47 AM

What local brands can learn from the leaders

COVID-19?blur=25

Guest Column: Sony Mathew, Consultant - Branding & Communications, writes how brands must do more than just deliver lip service and engaging communication to consumers

Sony Mathew Jun 16, 2020 2:53 PM

Brands must be fluid, change narrative & create new meaning during COVID-19 crisis: Kantar

Kantar Waiting is a Part of Intense Living?blur=25

According to the Kantar report 'Waiting is Part of Intense Living', this is also the time for storytellers & brands to practice introspection to rethink the new 'Need-Want' matrix that will emerge

exchange4media Staff Apr 25, 2020 9:13 AM