India Gate Foods collaborated with m/SIX Content+ in partnership with Blush, to honour partners for rising up to the occasion and breaking gender stereotypes during the COVID-19 lockdown
The campaign '10 Kalpanakal' features actors from the Malayalam film industry like Tovino Thomas, Jayasurya, Kunchako Boban, Mamtha Mohandas with a narration by Mohanlal
The syndicate has sought a waiver of 100% due to Prasar Bharati for the first quarter and 50% for the second quarter for channels who have secured MPEG-2 slots
According to the Kantar report 'Waiting is Part of Intense Living', this is also the time for storytellers & brands to practice introspection to rethink the new 'Need-Want' matrix that will emerge
The campaign consisting of two digital films also features celebrity photographer Dabboo Ratnani and talks of exploring passion even in these tough times
The Bajaj Group had earlier pledged Rs 100 crore in the fight against COVID-19, of which close to 40 crore is already operational through various projects in multiple the country