Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

e4m Staff Jun 18, 2026 9:29 AM

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

e4m Staff Jun 17, 2026 11:38 AM

Myntra is extending operational support to their brand partners, such as relaxing order fulfilment turnaround time from 24 hours to 48 hours

exchange4media Staff May 19, 2021 12:54 PM

As a part of the alliance, Sharma will be sporting Oakley eyewear on and off the pitch

exchange4media Staff Aug 18, 2020 11:16 AM