brand-recall

Valentine’s Dare: Why advertisers take a risk on love

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According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect

Shantanu David Feb 15, 2023 10:58 AM

MS Dhoni, Ranveer Singh the most recalled brand ambassadors for IPL 2021: IIHB

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The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's

exchange4media Staff Apr 27, 2021 8:37 AM

ICA campaigns deliver 10 points increase in spontaneous brand recall: Whisper Media study

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The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

How crucial is corporate communication in PSUs?

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Experts feel that brand visibility is indispensable in government bodies too

Nafisa Shaheen Mar 2, 2020 4:59 PM