Valentine’s Dare: Why advertisers take a risk on love
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
brand-recall
MS Dhoni, Ranveer Singh the most recalled brand ambassadors for IPL 2021: IIHB
The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's
ICA campaigns deliver 10 points increase in spontaneous brand recall: Whisper Media study
The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall
How crucial is corporate communication in PSUs?
Experts feel that brand visibility is indispensable in government bodies too