Brand Virat Kohli to grow by 50% after relinquishing T20 captaincy: Experts
Industry opines that the brands need Kohli for his popularity and not for the captaincy tag
brand-valuation
Value of IPL ecosystem decreased by 3.6% in 2020, reveals Duff & Phelps report
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year
Virat Kohli is India’s Most Valuable Celebrity: Duff & Phelps study
Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each