According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025
A shift in consumer preference towards digital has impacted circulation. But full recovery is expected in the next 6 months with a new set of readers coming into the stream, said print media players
Khanoria, CMO, OPPO India, shares insight behind the brand’s new campaign highlighting their services, marketing strategy, evolving trends in the smartphone segment and more