brands-on-radio

How RJs taking to social media has made radio part of bigger digital ecosystem

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Radio industry experts share how advertisers are leveraging the digital presence of RJs

Noel Dsouza Mar 9, 2021 9:15 AM

Music to the ears: More ads, revenue for radio industry this festive season

radio festive revenue?blur=25

Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall

Noel Dsouza Dec 10, 2020 8:50 AM

Were brands in tune with spending on radio this Diwali?

Radio Diwali ad spends?blur=25

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM