Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic
OOH industry leaders share how they plan to bring back brands to malls
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in