'Most brands talk about winning, Kellogg’s talks about everyday achievements' e4m speaks to Prashant Peres, Managing Director, Kellogg’s South Asia, on a range of topics from beating competition to planning marketing strategies Kanchan Srivastava Jan 31, 2023 1:26 PM
How Kellogg’s aims to increase its share of the Rs 1,400 crore breakfast plate The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms Misbaah Mansuri Jan 21, 2020 8:06 AM