Nidhi Razdan quits NDTV
Razdan has stepped down from her role as executive editor at the network
Date-wise News
Connected TVs take centre stage as HD falls behind
Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content
Enigmatic Smile appoints MS Dhoni as its India brand ambassador
Launches Single.id launch card-linked offers in India
EssenceMediacom launched with 120 offices globally
The new agency by GroupM will be led by its Global CEO Nick Lawson
Zepto appoints Shreyansh Modi as Head of Growth & Monetization
Prior to joining Zepto Shreyansh worked with Flipkart as Head of Performance marketing
Ananya Panday collaborates with IGP.com for Valentine's Day campaign
Panday stars in a social media campaign for the gifting brand
Meta’s AR Playbook to help brands connect with customers
Marketing Initiative: Over 81% of Indian consumers believe that AR can help bridge the gap between online and offline
'Most brands talk about winning, Kellogg’s talks about everyday achievements'
e4m speaks to Prashant Peres, Managing Director, Kellogg’s South Asia, on a range of topics from beating competition to planning marketing strategies
Van Heusen to hold musical concert on PartyNite Metaverse
The event is being held in collaboration with Paytm Insider
Gupshup appoints Vartika Verma as Senior Director Global – Marketing
Prior to this, Verma was Vice President at Yellow.ai leading global marketing initiatives
boAt celebrates India’s indomitable spirit with a campaign
The campaign, titled Rock’In India campaign, narrates how we are ushering in a new era of ‘Make in India’ products
The Economist partners with Mint to expand reach in South Asia
The two publishers have entered into a multi-year partnership to bundle their premium business subscriptions
Hoopr launches music licensing plans for brands, digital platforms, production houses
This marks the platform’s entry into the B2B segment
DD Free Dish e-auction methodology announced for MPEG 2 & 4 slots
This has come into effect from 27th January
4th edition of e4m PR and Corp Comm 40 Under 40 Summit & Awards 2022
The day-long summit was followed by a glittering award ceremony on February 1, 2023
News broadcast licence, govt ads: Listening in to radio sector’s expectations from Budget
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
Will NTO 3.0 come into effect on February 1?
Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will come up for hearing on February 8
Budget 2023: Retail players seek GST relief & support for MSMEs
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure
Manu Kumar Jain moves on from Xiaomi
Jain, Global Vice President of Xiaomi, joined the company in 2014 as Country Manager and head of India business
A slow start to 2023 for the ad industry
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
Hein Schumacher named new Unilever CEO
He replaces Alan Jope who will retire from the company at the end of 2023