Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness
The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print