btl
Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
Tauseef Khan Apr 4, 2020 9:39 AM
In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness
exchange4media Staff Feb 27, 2020 12:16 PM
The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print
Misbaah Mansuri Jan 28, 2020 8:48 AM
