by-the-network

Per Pedersen, by The Network Founder & former Grey Worldwide Creative Chairman, dies at 58

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Pedersen lost his battle to cancer on January 4

exchange4media Staff Jan 6, 2023 5:11 PM

Per Pedersen & the art of ‘killing your darlings’

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The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure and much more

Neeta Nair Jun 22, 2022 8:44 AM

Agency leaders should get out of the board room & make human connections: Per Pedersen

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At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant

exchange4media Staff Jan 19, 2021 8:43 AM

Agencies should be idea driven, not CFO driven: Per Pedersen

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e4m Conclave: These are just highlights from our elaborate session with Per Pedersen, Founder & Creative, by The Network

exchange4media Staff Jan 18, 2021 5:51 PM

Independent agency ^atom is now part of by The Network

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At by The Network, ^atom will be the exclusive partner representing India and South Asia

Neeta Nair Jan 12, 2021 8:28 AM