Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla
Roy will endorse body wash, shower gels and bathing bars
The murder mystery stars Richa Chadha and Ronit Roy
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019
Through this campaign, the brand endeavours to become an inclusive part of consumers at home, cricket watching experience
The Bollywood star has also featured in the candy brand's TVC 'Mint nahi hint hain'