Axis My India featured in Harvard Business School curriculum
The Ivy League business school has built a case study based on the firm's election forecasting model
case-study
'There's nothing better than IPL on TV to create buzz & recall for target audience'
The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response
‘Vivo plans most big launches and announcements around the IPL’
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
‘IPL on TV acts as a great platform for brands to connect with target audience’
After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao
‘IPL has propelled Livguard from a challenger brand to being on the cusp of leadership’
The total awareness for Livguard reached up to 75% from 55% during the IPL campaign
‘IPL on TV helps seed new thoughts & drive perception changes much faster’
Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together
How InMobi helped Unilever drive personalisation for Breeze
This case study reveals how the brand leveraged InMobi Marketing Cloud to identify the triggers that impact the audience behaviour and to increase the adoption of the detergent Breeze among Filipinos