The Ivy League business school has built a case study based on the firm's election forecasting model

exchange4media Staff Jun 11, 2021 5:03 PM

The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response

Dipali Banka Mar 30, 2021 8:21 AM

Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign

Raushni Bhagia Mar 26, 2021 8:26 AM

After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao

Raushni Bhagia Mar 25, 2021 8:43 AM

The total awareness for Livguard reached up to 75% from 55% during the IPL campaign

Dipali Banka Mar 24, 2021 8:29 AM

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

This case study reveals how the brand leveraged InMobi Marketing Cloud to identify the triggers that impact the audience behaviour and to increase the adoption of the detergent Breeze among Filipinos

exchange4media Staff Oct 13, 2020 10:29 AM