cbc

Govt brings automated media planning and e-billing systems

MIB?blur=25

The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB

Chehneet Kaur Feb 22, 2024 7:29 PM

Anurag Thakur to launch portals for CBC & RNI today

Anurag Thakur MIB?blur=25

The minister will also launch portals for New Media Wing and Digital Addressable System (DAS)

Chehneet Kaur Feb 22, 2024 9:06 AM

Govt hasn’t upped ad spends in last 5 years: Anurag Thakur

Anurag Thakur?blur=25

As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY; the total expenditure for the last five years stands at Rs 3723 cr

exchange4media Staff Dec 16, 2022 9:01 AM

ICBC kicks off Brand Canada to seek Indian partners and investment

Brand Canada?blur=25

The 10-city roadshow hosted by Indo-Canadian Business Chamber (ICBC) sets out to seek partnerships and investments in areas like clean tech and digital for mutual benefit

exchange4media Staff Jan 14, 2020 1:25 PM