Govt brings automated media planning and e-billing systems
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
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Anurag Thakur to launch portals for CBC & RNI today
The minister will also launch portals for New Media Wing and Digital Addressable System (DAS)
Govt hasn’t upped ad spends in last 5 years: Anurag Thakur
As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY; the total expenditure for the last five years stands at Rs 3723 cr
ICBC kicks off Brand Canada to seek Indian partners and investment
The 10-city roadshow hosted by Indo-Canadian Business Chamber (ICBC) sets out to seek partnerships and investments in areas like clean tech and digital for mutual benefit