The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
The campaign collaboration has been facilitated by Wavemaker India, with support on the creative front from Ogilvy India
The TVC has been conceptualized by Ogilvy India
The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India
The initiative addresses the need of staying fresh while wearing the mask for prolonged duration
Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz
Center Fresh Mints is collaborating with Paytm to offer an assured instant cash back and induce trials for the new flavour