Radhika will be seen donning the styles this summer as she promotes the message of 'body positivity' and 'fashion inclusion' via an exclusively digital media campaign with the brand
The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms
The month-long campaign will see Golmaal Jr.’s Prank gang, Gopal and Madhav, reaching out to kids through interactive games and direct engagement in 250 schools
Prasar Bharati CEO Shashi Shekhar Vempatti says the focus is to bring in more diversity among participating channels while sustaining the current revenue