Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during the pandemic

Anupama Sajeet Dec 30, 2022 9:11 AM

The campaign has been conceptualised by McCann

exchange4media Staff Nov 26, 2022 8:56 AM

The ad campaign uses the south Indian martial art form Silambam as a metaphor to emphasise the need to build immunity to fight illnesses

exchange4media Staff Feb 24, 2022 12:18 PM

The brand claimed that two teaspoons of the chyawanprash were enough to ward off the virus

exchange4media Staff Apr 5, 2021 1:42 PM

McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain times

exchange4media Staff Dec 11, 2020 12:19 PM

Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity

exchange4media Staff Oct 30, 2020 4:13 PM

According to reports, the company has said that the impact on revenue from operations has been partially mitigated by higher focus on health and hygiene categories & launch of new products

exchange4media Staff May 29, 2020 2:10 PM