Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during the pandemic
The campaign has been conceptualised by McCann
The ad campaign uses the south Indian martial art form Silambam as a metaphor to emphasise the need to build immunity to fight illnesses
The brand claimed that two teaspoons of the chyawanprash were enough to ward off the virus
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain times
Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity
According to reports, the company has said that the impact on revenue from operations has been partially mitigated by higher focus on health and hygiene categories & launch of new products