Tata Motors appoints Sidheshwar Sharma as GM -Brand Marketing, CVBU
Sharma is a veteran of the advertising industry who has worked with Ogilvy, BBDO India and Publicis Groupe
Date-wise News
Disney Kids Network to launch new channel Super Hungama
Launching on March 1, Super Hungama will replace Marvel HQ
Signpost appoints Ravi Ambrose as SVP, Strategy & New Business Development, Street Talk
Ambrose has earlier worked as Senior Vice President with Milestone Brandcom
HUL appoints Nitin Paranjpe as Non-Executive Chairman
Sanjiv Mehta to continue as HUL CEO & MD
Bharti Airtel acquires stake in blockchain solutions provider Aqilliz
The stake has been acquired as part of the Airtel Startup Accelerator Program
D2H onboards Rishabh Pant as brand ambassador
Pant will feature in the brand communications for the next two years
Digital edu loan platform Credenc appoints Mayanka Uppal as CMO
In her most recent stint, Uppal oversaw the marketing and brand positioning role at Omaxe
Xoxoday raises US $30 million from Giift and Apis Partners
The collaboration will enable both Giift and Xoxoday to enlarge the service offerings & collectively accelerate growth globally
WPP reports revenue of £12,801 million for 2021
CEO Mark Read says WPP has hit the 2023 revenue target in 2021
IKEA India appoints Susanne Pulverer as CEO & CSO
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
Amazon Prime Video comes up with slice-of-life brand campaign
The campaign has been conceptualized by Amazon Prime Video and Ogilvy India
Nagarjuna is brand ambassador of Dabur Chyawanprash for South India
The ad campaign uses the south Indian martial art form Silambam as a metaphor to emphasise the need to build immunity to fight illnesses
Carat India appoints Aruni Panda as Vice President – Digital
Prior to this, Panda was with WPP’s GTB where he was AVP & Senior Digital Media Director
FMCG giant ITC Ltd calls for media review
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
VICE Media Group unveils metaverse HQ in India
The virtual building will be open to multiple VMG businesses, including Virtue and VICE, and act as a permanent residence for the group in Decentraland
How a functional brief can help agencies nail the creative: Bondtite TVC sets an example
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
RAM Ratings Wk 53’21-Wk 03’22: Fever FM tops again in Mumbai & Delhi
Big FM maintains the lead in Bangalore while Radio Mirchi stays on top in Kolkata
Srabani Sen joins Scripbox as Lead– Communications
Prior to this, Sen was with Nykaa in the corporate communication team
We have reached a stage where the future is bright: Ajay Sharma, Baidyanath
In today’s edition of 'e4m Pride of India Brands' series, Ajay Sharma, Director of Baidyanath, shares with us the journey of the health, wellness, food and personal care products a century ago
'Moment marketing has brands under its spell for all right reasons'
Guest Column: Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and the road ahead
3 senior OOH execs start Outdoor SaaS company - Mantaray Digicom
Robin Gupta, Vineet Sharma and Sumit Goswami say their disruptive offering will usher in new ways of conducting OOH business
‘ASCI crypto guidelines vital for brand engagements & ad spends’
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light