Adani Group completes majority acquisition of NDTV
Acquires 27.26% shares from Prannoy Roy and Radhika Roy for over Rs 600 crore
Date-wise News
Pele honoured by Amul: 3 ads of the co-op with 'The King'
Amul has doffed its hat to the legendary player twice before
‘Need for real-time monitoring of trends & consumer sentiments via social listening’
In today’s Epilogue 2022 series, Archana Jain, Managing Director, PR Pundit, shares her thoughts about the need to secure greater investment by clients in measurement of perception
‘Communications has a role to play in making society more equitable’
Sneha Sahani, Senior Account Director, On Purpose, was bestowed with ‘Emerging Leader in PR’ award at e4m PR & Corp Comm Women Achievers Awards
DDB Mudra Group names Menaka Menon as National Strategy Head
Nitin Pradhan appointed Creative Head – South
‘We are quite hopeful that consumer demand will pick up’
Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during the pandemic
TRAI wants MIB to fix renewal period for multi-system operators at 10 yrs
As per the regulatory body, a shorter period of renewal could be counter-productive
The many ads of Pele
The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands
‘We have a multi-pronged strategy to reach more consumers across urban & rural markets’
Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more
South Story: What's in store for media industry in 2023
From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Best ads of 2022: Campaigns that raised the creative barometer
We look back at campaigns that were appreciated on various fronts this year