With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
Sable was also presented with the Arjuna Award
The campaign features athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik & Lovlina Borgohain
The network will also livestream the games on its OTT platform SonyLIV
From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too
The partnership is for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics
This year’s CWG contingent includes some of adidas’ leading athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and Manpreet Singh
Borosil will provide support via this sponsorship for Indian athletes participating in the upcoming Asian Games, Commonwealth Games and the 2024 Olympics