The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach

e4m Staff Jun 23, 2026 3:26 PM

The brand has unveiled a new TVC for the launch featuring actor Sneha

e4m Staff Jul 30, 2024 12:18 PM

e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday

e4m Staff Feb 25, 2024 8:00 AM

South Indian actress Sneha will headline Complan's campaign in the south

e4m Staff Jan 18, 2024 3:37 PM

The TVC goes live in four Indian languages --Hindi, Bengali, Tamil and Telugu-- and will see manifestations on digital and social media platforms

exchange4media Staff Mar 13, 2021 7:41 AM