Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines

e4m Staff Mar 7, 2024 8:57 AM

The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children

exchange4media Staff Jun 11, 2022 9:04 AM

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes

exchange4media Staff Sep 4, 2020 1:58 PM

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM

With the provisions of the act in place, the regulatory body said that it will play a complementary role in promoting responsible advertising

exchange4media Staff Jul 18, 2020 8:39 AM