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Crucial to use the right communication for brands in regional market: Karthik Srinivasan

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Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

e4m Upfront 2020: News18 Network showcases branding opportunities

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On the latest edition of e4m Upfront 2020, News 18 Network showed how brands can benefit from their multitude of platforms to execute impactful campaigns

exchange4media Staff Nov 18, 2020 9:18 AM

Mobile content revolution: What brands need to know

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InMobi’s Glance provides personalised media content, news & casual games to smartphone users, the InMobi team said at the recently held e4m Content Upfront Festival Edition

exchange4media Staff Aug 18, 2020 1:48 PM