cookie-less

How contextual advertising influences brand marketing in the cookie-less future

Silverpush?blur=25

At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective

exchange4media Staff May 16, 2023 2:06 PM

Is contextual advertising the best bet in the cookie-less future? 

contextual advtg?blur=25

Experts say aligning with first-data party and contextual advertising are best alternatives that marketers can adopt in the coming years

Tanya Dwivedi Mar 29, 2023 1:18 PM