Date-wise News
Rajasthan Royals team will wear UBON's logo on their helmet and cap throughout the tournament
exchange4media Staff Mar 29, 2023 6:32 PM

Alejandro Borgia, Director, Product Management, Ads Safety, Google, says that the tech firm is relying on a combination of human reviews and automated systems
Shantanu David Mar 29, 2023 5:33 PM

Influencers who were quite strident in their association with the festival initially quietly disassociated with it when things went south, raising some questions in influencer ethics
Tanzila Shaikh Mar 29, 2023 5:32 PM

Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey
exchange4media Staff Mar 29, 2023 5:30 PM

In the past, She has held pivotal roles at Mahindra and Mahindra Ltd., LocoNav Inc. and Edelman India
exchange4media Staff Mar 29, 2023 5:20 PM

Saptarshi Banik appointed National Director - Business & Services and Sunil Gangras promoted
exchange4media Staff Mar 29, 2023 4:45 PM

The 'Secure Your Savings' campaign uses humour to convey the message
exchange4media Staff Mar 29, 2023 4:23 PM

The tech giant has been asked to furnish 10% of the fine within a week
exchange4media Staff Mar 29, 2023 4:23 PM

The brand will be the Official Strong Biscuit Partner of CSK
exchange4media Staff Mar 29, 2023 4:00 PM

The report unravels key consumer trends around how India is consuming content while busting myths and highlighting the growing digital influence driving people’s viewing preferences
exchange4media Staff Mar 29, 2023 3:46 PM

Stakeholders had sought clarification on Clause 11(3) (f), saying that the it could be misinterpreted
exchange4media Staff Mar 29, 2023 3:44 PM

The actor is set to begin his association with Star Sports as its 'Sutradhaar' on TV
exchange4media Staff Mar 29, 2023 2:25 PM

WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
exchange4media Staff Mar 29, 2023 2:20 PM

Herbalife's deep understanding of the nutritional needs of athletes makes the brand a perfect fit with the IPL, said BCCI secy Jay Shah
exchange4media Staff Mar 29, 2023 2:18 PM

The cricketing greats have come together for Spinny's IPL campaign
exchange4media Staff Mar 29, 2023 2:03 PM

The brand is backed by Zerodha’s Nikhil Kamath, Darwinboxs’ Rohit Chennamaneni, among others
exchange4media Staff Mar 29, 2023 1:59 PM

The campaign #AapkeSapnoKeSarthi aims to recognize the important role that MFPs play in the financial ecosystem
exchange4media Staff Mar 29, 2023 1:44 PM

Industry heads came together to discuss the e-commerce ecosystem in India, evolving consumer behaviour and more
exchange4media Staff Mar 29, 2023 1:28 PM

Experts say aligning with first-data party and contextual advertising are best alternatives that marketers can adopt in the coming years
Tanya Dwivedi Mar 29, 2023 1:18 PM

Phase 2 of the company's #UnbelievableButTrue campaign highlights its Health AdvantEdge Plus & Befit health insurance cover offers
exchange4media Staff Mar 29, 2023 1:12 PM

The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha
exchange4media Staff Mar 29, 2023 12:56 PM

Havas Worldwide India, which handles the brand's creative mandate, has played a crucial role in remixing the old jingle
exchange4media Staff Mar 29, 2023 12:34 PM

Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
exchange4media Staff Mar 29, 2023 12:27 PM

Chris Gayle, AB DeVilliers, Suresh Raina, Anil Kumble, Eoin Morgan, Robin Uthappa, Parthiv Patel, Aakash Chopra return with Zaheer Khan, Graeme Smith, Brett Lee, among a battery of stars
exchange4media Staff Mar 29, 2023 12:00 PM

She has over 15 years of experience in marketing and brand management across B2C and B2B brands
exchange4media Staff Mar 29, 2023 11:54 AM

The application allows users to purchase directly from an AI-based keyboard
exchange4media Staff Mar 29, 2023 11:53 AM

Adani Group CFO, Jugeshinder Robbie Singh, criticised the digital publication for its deliberate misrepresentation
exchange4media Staff Mar 29, 2023 11:41 AM

The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
exchange4media Staff Mar 29, 2023 11:28 AM

Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy
Vidhu Sagar Mar 29, 2023 10:19 AM

Guest Column: Arijit Ray, the CEO & Founder of The Unlock Company pens down a memoir for filmmaker Pradeep Sarkar
Arijit Ray Mar 29, 2023 9:35 AM

Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Shantanu David Mar 29, 2023 9:19 AM

As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
Tanzila Shaikh Mar 29, 2023 9:18 AM

Krishnarao Buddha, Senior Category Head – Marketing, Parle Products on the company's marketing strategies, media mix and more
NATIVE CONTENT Mar 29, 2023 9:17 AM

Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
Anupama Sajeet Mar 29, 2023 9:03 AM

The three Indians are among the first list speakers at the prestigious award ceremony
exchange4media Staff Mar 29, 2023 9:00 AM

The revamped design will be rolled out across touchpoints in North America this year and in the rest of the world in 2024
exchange4media Staff Mar 29, 2023 8:58 AM

Black Out 2023, a new program by Cannes Lions in association with Black British Network, will secure attendance for up to 50 people from the Black community at this year’s festival
exchange4media Staff Mar 29, 2023 8:50 AM

Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have come on board
Naziya Alvi Rahman Mar 29, 2023 8:48 AM