UBON becomes Official Headgear & Audio Sponsor for Rajasthan Royals for IPL 2023
Rajasthan Royals team will wear UBON's logo on their helmet and cap throughout the tournament
Date-wise News
The Advertising Club’s 54th Abbys to be held from May 24-26
The Abby Awards will be a part of the Goafest 2023
Google launches ads transparency center
Alejandro Borgia, Director, Product Management, Ads Safety, Google, says that the tech firm is relying on a combination of human reviews and automated systems
World Startup Convention fiasco: A lesson for influencers?
Influencers who were quite strident in their association with the festival initially quietly disassociated with it when things went south, raising some questions in influencer ethics
KEI becomes Principal Partner with Royal Challengers Bangalore
Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey
Ankita Upadhyay joins Alstom as Corporate Communications Director, India
In the past, She has held pivotal roles at Mahindra and Mahindra Ltd., LocoNav Inc. and Edelman India
Liqvd Asia’s CCO Anish Varghese quits
Saptarshi Banik appointed National Director - Business & Services and Sunil Gangras promoted
Star Health’s film encourages viewers to invest in health to protect their wealth & future
The 'Secure Your Savings' campaign uses humour to convey the message
Setback for Google as NCLAT upholds Rs 1,300 cr CCI fine
The tech giant has been asked to furnish 10% of the fine within a week
Sunfeast Supermilk partners with Chennai Super Kings
The brand will be the Official Strong Biscuit Partner of CSK
Women, small towns, & senior citizens as influenced by digital as men: BCG & Meta report
The report unravels key consumer trends around how India is consuming content while busting myths and highlighting the growing digital influence driving people’s viewing preferences
Up-linking & downlinking of satellite TV channels clause: No change in MIB's stand
Stakeholders had sought clarification on Clause 11(3) (f), saying that the it could be misinterpreted
Star Sports ropes in Ranveer Singh as ambassador
The actor is set to begin his association with Star Sports as its 'Sutradhaar' on TV
Akasa Air partners with WebEngage to enhance customer engagement
WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
BCCI ropes in Herbalife as Official Partner for IPL 2023
Herbalife's deep understanding of the nutritional needs of athletes makes the brand a perfect fit with the IPL, said BCCI secy Jay Shah
Sachin Tendulkar, Anil Kumble & Yuvraj Singh are squad goals in Spinny's newest
The cricketing greats have come together for Spinny's IPL campaign
Samantha Ruth Prabhu invests in superfood brand ‘Nourish You’
The brand is backed by Zerodha’s Nikhil Kamath, Darwinboxs’ Rohit Chennamaneni, among others
Ananda Vikatan Cinema Awards 2020-21 & 2022 is back
Kamal Hassan, Surya, Aishwarya Rai, A.R Rahman bag awards
Aditya Birla Sun Life Mutual Fund honours partners who support us in investment
The campaign #AapkeSapnoKeSarthi aims to recognize the important role that MFPs play in the financial ecosystem
Experts share insights on consumer trends, rise of e-commerce at HiveMinds e-com Conclave
Industry heads came together to discuss the e-commerce ecosystem in India, evolving consumer behaviour and more
Is contextual advertising the best bet in the cookie-less future?
Experts say aligning with first-data party and contextual advertising are best alternatives that marketers can adopt in the coming years
ICICI Lombard's 'unbelievable' new offering makes aliens and dragons more believable
Phase 2 of the company's #UnbelievableButTrue campaign highlights its Health AdvantEdge Plus & Befit health insurance cover offers
TATA Tea Premium pays homage to Odisha ahead of ‘Utkala Dibasa'
The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha
Badshah Masala sings a new tune with revamped ‘Swaad Sugandh Ka Raja' jingle
Havas Worldwide India, which handles the brand's creative mandate, has played a crucial role in remixing the old jingle
IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
JioCinema unveils host of cricket greats for TATA IPL panel
Chris Gayle, AB DeVilliers, Suresh Raina, Anil Kumble, Eoin Morgan, Robin Uthappa, Parthiv Patel, Aakash Chopra return with Zaheer Khan, Graeme Smith, Brett Lee, among a battery of stars
Priyanka Sethi joins Haier India Appliances as Head of Marketing
She has over 15 years of experience in marketing and brand management across B2C and B2B brands
Bobble AI launches new platform - Bobble Super
The application allows users to purchase directly from an AI-based keyboard
Adani Group refutes The Ken’s claims regarding repayment of loans against shares
Adani Group CFO, Jugeshinder Robbie Singh, criticised the digital publication for its deliberate misrepresentation
Why SRK prefers Thums Up ‘in a glass'
The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
Why retail media is the hottest new kid on the digital media block
Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy
Pradeep Sarkar: The Midas touch and a heart of gold
Guest Column: Arijit Ray, the CEO & Founder of The Unlock Company pens down a memoir for filmmaker Pradeep Sarkar
CTV is future-ready for a cookieless future: Prabhvir Sahmey, Samsung Ads
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Campa Cola relaunch: Is the new avatar fizzy enough for the GenZ?
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
‘We’ve been heavily advertising on TV, since Doordarshan days’
Krishnarao Buddha, Senior Category Head – Marketing, Parle Products on the company's marketing strategies, media mix and more
Swiggy’s Saurabh Nath moves on
Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
Cannes Lions: Sukesh Nayak, PG Aditiya & Gautam Reghunath among speakers
The three Indians are among the first list speakers at the prestigious award ceremony
Pepsi unveils new logo after 15 years
The revamped design will be rolled out across touchpoints in North America this year and in the rest of the world in 2024
Cannes Lions to ensure adequate representation of Black talent
Black Out 2023, a new program by Cannes Lions in association with Black British Network, will secure attendance for up to 50 people from the Black community at this year’s festival
Disney Star closes in on Rs 2500 crore ad sales for IPL
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have come on board