The brand will be airing its ads for fans, air coolers, lighting and switchgear during live matches and non-live content on Star Sports channels in English, Hindi, Tamil, Telugu & Kannada
The addition of this series expands Eurosport’s portfolio of Live Cricket offerings with the exclusive India broadcast slated to begin from January 8, 2021
The Rakshakaran Hero campaign TVC, conceived by FCB Ulka, will run on TV, Digital and Outdoor platforms for a month during the India-Australia Cricket Series