Myntra launches new fashion portal for Gen-Z customers FWD
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
customers
Mercedes-Benz's new campaign targets social media-savvy AMG customers on Instagram
The ‘Are you AMG-ready’ campaign has been conceptualized by Rankin Agency, London
Tata Sky's new campaign highlights elevated entertainment for Tamil Nadu customers
Rooted in the local insights, the campaign has been conceptualized by Ogilvy India
PepsiCo India, Bharti Airtel to unlock world-class digital experience for customers
The special initiative provides customers with complimentary 2GB data with select packs of Lay’s, Kurkure, Uncle Chipps and Doritos
Lakmé Salon launches 'Good Hair Day 2021' campaign
This annual campaign aims to offer a wide range of trendsetting, innovative and result-oriented style to customers, offering them show-stopping magic moments
Myntra enables customers to use ‘Insider’ points for Covid relief
Over 33,000 Myntra customers from various cities have contributed more than 26 million insider points to the cause
'Marketing is about communicating the right product messaging'
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the business and its recovery strategies
72% Customers want brands to be inspirational: global study by Wunderman Thompson
The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities for brands