This 11-episode YouTube series aims to bring forward the real-life experiences of industry experts through interactive one-on-one video chat sessions with Dia Mirza
The association with Mirza, known for her strong stance on environmental causes, will cement the brand's positioning as a responsible, eco-friendly range of home care products
The conversation on Twitter has spiked 285% around the discussion of ‘action’ and ‘innovation’ in sustainability and there have been over 1 million Tweets tying COVID-19 to impacts on the environment