The event will be co-chaired by Anant Goenka, Executive Director of The Indian Express Group, along with Neena Dasgupta, CEO & Founder of The Salt Inc Consulting and CEO of Aidem Ventures
While industry players welcome the opportunity to increase the avenue’s monetizing prospects, they want to wait to see how effective it will be for the creators
At the recent CII Dakshin South India Media & Entertainment Summit 2023, industry stakeholders discussed the topic - The Big Opportunity in OTT: For Films & Originals
This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers
Sikka, the Category Head-Oral Healthcare, Haleon India, tells us how Sensodyne succeeded in understanding consumer needs, why TV is the best medium for ads and what her expectations from 2023 are
The jury was chaired by Jagdish Mitra, chief strategy officer and head of growth, Tech Mahindra, and Dr Annurag Batra, chairman & editor-in-chief, BW Business World and e4m group
While Mohan has been promoted as MD of Havas Media India, R. Venkatasubramanian is now MD of Havas Play in addition to his current role as President – Investments at Havas Media India