Twitter sees spike in conversations around 50th #EarthDay
The conversation on Twitter has spiked 285% around the discussion of ‘action’ and ‘innovation’ in sustainability and there have been over 1 million Tweets tying COVID-19 to impacts on the environment
This year has brought so many firsts and new experiences and this year’s Earth Day, April 22, will certainly be among them. While people can’t get outside and participate in the same outdoor and collective experiences in person, they are celebrating the Earth Day on Twitter this year.
The conversation on Twitter has spiked 285% around the discussion of ‘action’ and ‘innovation’ in sustainability and there have been more than 1 million Tweets tying this period of COVID-19 to impacts on the environment and 20 million unique Tweets about the environment since last Earth Day.
Ahead of Earth Day, Twitter has launched a new #EarthDay2020 emoji to encourage environmental conversations. To commemorate the 50th Earth Day, Twitter India (@TwitterIndia), Let Me Breathe (@LetMeBreathe_In) and Earth Day Network (@EarthDay_India) are partnering for #FiftyForFifty: a campaign that highlights 50 years of Earth Day and gives a common platform to 50 crowdsourced steps that we can take in our daily life to combat climate change and live sustainably.
A small step for sustainability ?
Our planet is a lot more beautiful when it's green.
— Ajinkya Rahane (@ajinkyarahane88) April 22, 2020
Let's keep it that way...#EarthDay2020#StayAtHomeSaveLives pic.twitter.com/BxKdEMsFqP
Nature is healing: Of late, as the COVID-19 pandemic is keeping people indoors, reduced industrial and human activities have led to the rejuvenation of nature. Twitter has been witnessing volumes of discussions around how the lockdown has given the environment a chance to revive its lost glory.
This #EarthDay, we are sharing with you a few pictures of guests from the wild coming out on the streets of India during the COVID19 lockdown. This includes a special visit by two peahens to the house of the U.S. Ambassador to India as well! #EarthDay2020 pic.twitter.com/F9hD46YX0k
— U.S. Embassy India (@USAndIndia) April 22, 2020
Earth is healing by itself.
#EarthDay #EarthDay2020 #EarthDayAtHome
— Madhusudhan Reddy (@imMadhu1) April 22, 2020
Shot with @Sony @SonyAlpha @sony_india 77 Mark 2.
Post Processing: @SkylumSoftware pic.twitter.com/kUmePoP5x8
Tweet, Tweet! It’s a bird: While people continue to spend time at home, they are taking up #BalconyBirding and reading books on nature.
To bring out more focused conversations on sustainability, Let Me Breathe (@LetMeBreathe_In) has also launched three #FiftyForFifty Twitter Lists on topics like Balcony Birders, Climate Activists and Sustainable Fashion. A Twitter List is a curated group of Twitter accounts. You can create your own Lists or subscribe to Lists created by others. Viewing a List timeline will show you a stream of Tweets from only the accounts on that List, usually around a particular topic.
Organisations such as the UNESCO MGIEP (@UNESCO_MGIEP), WWF India (@WWFINDIA) and Earth Day Network India (@EarthDay_IN) are organising virtual concerts with performances from the finest musicians as a tribute to the Earth.
