The special event titled 'India is an Event – We’re ready for Safe Events' showcased simulated corporate event setup with necessary procedures & safety protocols for events
The association with Mirza, known for her strong stance on environmental causes, will cement the brand's positioning as a responsible, eco-friendly range of home care products
Rosanne Rodricks, Vice President, Golinopinion, MullenLowe Lintas Group, says apart from determination and will, curiosity to learn, agility to adapt and openness of mind are crucial as well
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way
MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers