Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens
Before joining Madison Digital, Ghagwe was handling Digital Marketing for SOTC Travel and Thomas Cook
In its presentation to the advertisers, Disney+ Hotstar has also projected a 50-60% increase in watch time
OTT players are vying for a revenue share model while telcos want to ensure that their content costs are under check and they are able to monetise content through their own content aggregator apps
Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads
e4m recently unveiled the Impact Digital Power 100 List. The event was attended by top business leaders, who shared why digital will be a powerful tool to connect with consumers in the future
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts