AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts
The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19
In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report