Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's
The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players
Most prominent players believe the industry will bounce back in two-three months
According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers