'Commerce media gives us a perspective on how we shape our business'
At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media
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'If marketers fixate on data, they lose focus of the big picture'
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
Businesses are now thinking about mass personalisation: Dippak Khurana
Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit
AU Bank partners with Vserv to give innovative spin to ad campaign ‘Badlaav Humse Hai’
Vserv cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming video call from Bollywood actor Aamir Khan himself!
Mondelez to back 5Star Oreo launch with 360-degree integrated marketing campaign
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity