The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years
The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets
Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest
The licensee will be granted exclusive advertising rights inside metro stations from Dwarka to Dwarka Sec-21, on line number 3, and from Dwarka to Dhansa Bus Stand Metro stations
While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads
The brand has taken a contextual 360-degree campaign with Delhi metro to woo commuters on the move
Times OOH has got 9 years of exclusive train branding media rights at Pink Line