Delhi HC tells HUL to scrub Domex ad clean of Harpic references A single-judge bench reiterated its previous stand, stating that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL e4m Desk Apr 17, 2023 11:30 AM
Healthy rivalry or outright disparagement? When brands tread the thin line Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war Medha Jha Nov 22, 2022 4:23 PM
Comparative advertising: Can’t permit defaming competitor's goods: Delhi HC The court was hearing an appeal by Reckitt Benckiser challenging an order against its plea for restraining HUL’s TV commercial for Domex e4m Desk Sep 28, 2022 12:04 PM
Domex calls out Harpic in new commercial Actors Divyanka Tripathi and Revathy headline the Reckitt versus HUL ads in Hindi and Tamil respectively e4m Desk Jul 26, 2021 10:59 AM