Navika Kumar to be Editor-in-Chief of Times Now Navbharat
Kumar will lead the editorial mandate and play a pivotal role in the management of the soon-to-be-launched news channel
Date-wise News
Saif Ali Khan becomes the face of Godrej Expert Easy Shampoo Hair Colour
The brand has unveiled a TVC campaign featuring the actor conceptualized by Creativeland Asia
OMD India ropes in Udhayakumar Pasupathi to lead Chennai office
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
CNBC’s Latha Venkatesh to “transition” out of daily anchoring schedule
Venkatesh is taking the ‘break’ from August 1 to plan son’s wedding
Wavemaker India wins media duties for Paragon
The agency won the account post multi-agency pitch
Rohit Gupta to move into advisory role as Sandeep Mehrotra takes over ad sales at Sony
Rajesh Kaul, in addition to his existing role as the Chief Revenue Officer – Distribution and Business Head – Sports, will take on charge of International Sales
Unacademy acquires live game streaming platform Rheo TV
Rheo TV founders to join Relevel, an Unacademy group company, as co-founders
BJP MLA Ashish Shelar writes to Home Ministry seeking probe against OTT platforms
The letter comes in the backdrop of businessman Raj Kundra's arrest in Mumbai for creation and dissemination of pornographic content
G.O.A.T Brand Labs completes Series A funding of approx $36 million
The round was led by Tiger Global, with participation from Flipkart Ventures (the early stage venture fund of Flipkart), Mayfield, Nordstar & Better Capital
Infotainment prospers as TV viewers show clear preference over English Movies & GEC
According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together
‘Can I pull it off?’ Zivame answers the question through its new campaign
The campaign has been created by Lowe Lintas
Loco strengthens its footprint with launch of Loco Originals
The platform also launched season 3 of the chat show ‘Charcha With Thugwa,’ which will be hosted by 8Bit Thug with Gillette as its brand partner
Tute Consult wins integrate comms outreach mandate for NUMI Paris
The agency will be responsible for enhancing NUMI Paris’ imagery pan India
Pepsi remembers Capt. Vikram Batra and his 'Yeh Dil Maange More' war cry
The brand has launched limited edition cans with a tribute to the 'SherShaah' on Kargil Vijay Diwas
Tata Sky adds Amazon Prime Video to streaming bouquet
The partnership will allow Tata Sky users to access Prime Video content via Binge
Actor Mammootty launches website Catalyst (catalystco.in)
Catalyst provides various services like project designing, movie marketing, celebrity management, media promotions, and casting under one umbrella
Ex-ZEE5 Lead - PR & Comms Jimit Shah joins Rupeek as Associate Director - PR & Comms
Prior to this, Shah was part of the Marketing Communications team of Star Sports at Star India
PNJXN bags digital duties of Stok Palace Heritage Hotel
The agency will handle the entire digital marketing revamp of the 200-year-old palace
Global AdEx to grow 11.2% in 2021 driven by online video, e-comm: Zenith report
According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year
NBC Olympics selects Amagi as cloud technology partner for Tokyo Olympics coverage
As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD
Pooja Sahgal joins Raymond Consumer Care as Head of Marketing
Sahgal was previously the Marketing and Ecommerce Head at Kaya Ltd.
Times Now Navbharat logo unveiled
The logo has been unveiled as a precursor to the channel launch in the coming days
Taxes on Rs 700 crore worth of income not paid: IT department on DB raid
The department noted that many employees were listed as shareholders and directors for 'booking bogus expenses and routing of funds'
Domex calls out Harpic in new commercial
Actors Divyanka Tripathi and Revathy headline the Reckitt versus HUL ads in Hindi and Tamil respectively
Zee Biskope marks Saawan month with hit film 'Ganga Sama Gail Sagar Me'
The film was aired on Sunday July 25th
Only 12 in 332 ads on Covid scientifically correct: ASCI
The advertising body noted that it processed 6149+ complaints, and achieved 97% compliance rate from advertisers between 2020 and 2021
BYJU’S pays a tribute to the sacrifices of parents in new campaign
The film was launched on Parent's Day (July 25)
40% surge in IOA's corporate sponsors: Report
The association has most recently onboarded Adani Group as one of its sponsors
Madison Media acquires Kolkata-based digital agency Crow's Nest
The agency will fully integrate with Madison Digital and operate as Madison Digital Kolkata
Accessibility is at the heart of OnePlus Nord: Susie Liu
Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more
Toofan rises with seamless product integrations, leaves marketing world impressed
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
Brands' big race to the Olympics
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
For marketers, ‘unlock’ is the ‘new advertising season’
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Would love to see Indian OTT platforms allocating more funds for crowdtesting: Mark Granot
Granot, VP & GM, Applause Israel, gets talking about how crowdtesting helps OTTs identify customer pain points, create amazing viewing experiences and improve stickiness
Pitch BrandTalk: Watch industry experts come together to discuss brands that matter
Business leaders from CoinDCX, Borosil, Danone, Luminous Power Technologies’, Dentsu India and InMobi will speak at the conference on July 30
IPL 2021 remainder season to be played between 19 Sep and 15 Oct
A total of 31 matches will be played in the duration of 27 days in the UAE