e4m-ctv-conference

'Better measurements, more uniform data is key'

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At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning the upcoming Cricket World Cup

e4m Staff May 13, 2024 1:47 PM

AVOD will continue to rule CTV: Ashish Pherwani

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At e4m CTV Conference, Ashish Pherwani, Media and Entertainment Lead, EY, shared that in three years, 30% of the content on CTV will not be from large broadcasters

e4m Staff May 11, 2024 8:32 AM

In last 5 years, CTV has been YouTube's fastest growing screen: Ishan John Chatterjee

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At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'

e4m Staff May 10, 2024 8:30 AM

'The CTV trend is here to stay and ad dollars will follow'

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At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands

exchange4media Staff May 1, 2023 11:53 AM

Shift from traditional TV to streaming TV will solidify over the next decade: Rajib Basu

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At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity

exchange4media Staff May 1, 2023 8:56 AM