The challenges of creating campaigns for Gen Z
At India Brand Conclave 2024, industry experts talked about the impact of Gen Z on brand building
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Consumer's decision journey is like a feedback loop: Soumya Mohanty
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
One has to listen to the consumers: Shankar Prasad, Plum Goodness
At e4m India Brand Conclave 2024, Shankar Prasad, Founder, Plum Goodness, explains in detail the six rules his brand lives by