The film depicts how regular Sunday in a Chennai household turns into a blockbuster Sunday with the many mutton dishes being cooked at home
The campaign is titled #RahoHameshaSuper
The ad shot by Illusionist Films is centred on the brand's Domestic Industrial Sewing Machines
Former President Ankur Dhawan will move on to take up fresh responsibilities within the upGrad ecosystem
This is the snack food brand's first ad campaign
Srinandan Sundaram will take over as Executive Director, Homecare. Deepak Subramanian will be moving on to a new role overseas
Other celebs such as Posh and David Beckham, and Usher also have cameos in the commercial
Kiran Ray Chaudhury was awarded the “Entrepreneur of the Year" at the e4m Women Achievers’ Awards 2023
At India Brand Conclave 2024, industry experts talked about the impact of Gen Z on brand building
Instant impact for product launches, and access to a large aggregation of new and young audiences makes TV associations on IPL a gamechanger for FMCG brands
Joji Jacob will also maintain his role as Creative Partner and Co-Founder at BLKJ Havas Singapore
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Harvinder Singh Chadha joins Zaak ePayment Services as Vice President - payment gateway business
The campaign for Motomax Insta Shine has been conceptualised by Sideways
The pharma giant, who is the manufacturer of the Gardasil vaccine for HPV, has categorically stated that it did not know about Schbang's association with Poonam Pandey
During the Q3 earnings call, Girish Agarwal, DB Corp’s Non-Executive Director, said buoyancy in the tier II and III cities continues to drive strong local economic growth in key markets
BW Businessworld and BW SustainabilityWorld’s awards recognise the contributions and work of the changemakers in the recycling industry, providing a platform for insightful panel discussions
The company has come up with a content series spotlighting Tata Motors Fleet Edge telematics platform
At the BW Education EduNext Summit & 40Under40 Awards, NAAC Chairman Anil Sahasrabudhe and other academicians share insights into the future of education in India
This year, JioCinema is going all out with its ad suite for IPL, making it easier than ever for brands to connect with fans
The Quint’s standalone revenue for Q3FY24 has increased 15% to Rs 14 crore
Google India has brought on board standup comedian Shraddha and other influencers
Robert Godinho has been elevated from his role of heading Media.Monks India production hub
The partnership is aimed at helping bridge India and Sri Lanka’s market connectivity
The project has been launched in collaboration with Publicis Communications, Middle East and Africa
Tarun Chhabra takes over from Sanjay Malik who retires in March
Jessica Kam-Engle appointed EVP & Business Head for Banijay Asia’s regional expansion
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
The Jury will be led by Dr. S.Y. Quraishi, Former Chief Election Commissioner of India
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts
The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant Leap for Marketing’
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
Anupama Chopra, Editor-In-Chief, Film Companion, spoke to e4m Editor Naziya Alvi Rahman on the website’s 10th anniversary, its business model, its new segment - FC Classrooms - and more