‘The next 200 million consumers will be very different from the previous ones’
At the e4m Screenage Conference, marketers shared their e-commerce journeys and strategies
e4m-screenage-conference
e4m Screenage Conference – 6th edition – today
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
‘True Gen wants a believable storyline, not advertising’
At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an address on ‘Meet The Screenagers’
‘Right advertising to the right consumer at the right moment is key to brand building’
At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for Brands’
‘Need to find two-way communication to include technology & data’
Vishakha R M, Managing Director & CEO, IndiaFirst Life Insurance, spoke about ‘AI in Marketing: Pros & Cons’ at the e4m Screenage Conference 2022
‘5G to bring more data usage, more devices & more advertising’
Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the prospects of 5G in the Indian market
ONDC will be a very powerful arsenal for marketers: B Thiagarajan
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused