Mindshare India bags Agency of the Year award at The Maddies 2023
The agency was lauded for its marketing campaigns for brands like Britannia, UltraTech Cement, HUL, Hersheys, etc.
Date-wise News
Amazon Ads bags 8 Gold at The Maddies
Amazon bagged the metals for campaigns executed for brands like HP India, Boat, Philips, The Coca-Cola Company, Asian Paints and OnePlus
Aditya Birla Group bags 'Mobile Marketer of the Year' title at The Maddies 2023
The brand won two Gold, 3 Silver and 2 Bronze for campaigns 'Woman in the Mirror' and 'Jump for Health'
The Maddies 2023: Mindshare India & Aditya Birla Group bag the big titles
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
PTI veteran Sujit Chatterjee no more
Chatterjee worked with PTI for nearly 40 years
Cetaphil talks of balancing skin needs in new campaign
The campaign has been conceptualized by Jio Creative Labs
DDB Worldwide names Chaka Shobhani as President-CCO
Prior to this, Shobhani was CCO at Leo Burnett and was based out of London
ZEE5 Global launches South Asian add-ons in the US
The platform has unveiled partnerships with multiple top-tier streaming platforms
BIRA 91 inducts Manoj Kohli & Bharat Anand as Independent Directors on Board
While Kohli is the former MD of Bharti Airtel and ex-Country Head at SoftBank India, Anand is Partner, Khaitan & Co
Sharekhan says ‘don’t be casual’ to new entrants in the stock market
This campaign urges retail investors to take an informed & disciplined serious approach
Connected audio users are more likely to act upon ads: Jagadeesh G, Amazon India
The Head of Alexa Monetization, Amazon India, spoke at e4m Screenage Conference 2023 on how voice tech could be a game-changer for brands
Senior journo Chandrika Mago passes away after prolonged battle with cancer
Mago was associated with Mint Lounge at the time of her demise
BYJU's to settle matter with BCCI over unpaid dues: Report
The cricket board moved NCLT against the edtech major, accusing the latter of opting out of the contract midway
BharatBenz gets dentsu India as integrated communication partner
Dentsu Creative and dentsu X will handle the brand's creative and media duties, respectively
Hersh Bhandari elevated to CEO of Republic Media Network's broadcast business
Bhandari will oversee the entire national operations for all existing broadcast channels of the Network
How healthcare brands can recover from the ad violation malady
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
MarTech in 2023: What caught CMOs’ attention?
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy this year. We explore why
Society Tea gets Faye D'Souza to serve 'News in a Minute'
The collaboration is for a series of 12 videos - one minute each
Dabur goes experiential for Odonil Gel Pocket
As part of the campaign, conceptualized and executed by Mindwave Media, a Durga Puja Pandal in Delhi’s CR Park was infused with Odonil Gel Pocket fragrances
e4m Screenage Conference – 6th edition – today
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
Push notifications, not buttons: Are brands going overboard?
There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say experts
Prompts: AdTech’s keyword of the year 2023
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
Mohit Bhatia joins JioCinema as Director - Ad Sales (Sports)
Bhatia was previously with httpool