Date-wise News
The agency was lauded for its marketing campaigns for brands like Britannia, UltraTech Cement, HUL, Hersheys, etc.
e4m Staff Nov 29, 2023 9:30 PM
Amazon bagged the metals for campaigns executed for brands like HP India, Boat, Philips, The Coca-Cola Company, Asian Paints and OnePlus
e4m Staff Nov 29, 2023 9:30 PM
The brand won two Gold, 3 Silver and 2 Bronze for campaigns 'Woman in the Mirror' and 'Jump for Health'
e4m Staff Nov 29, 2023 9:29 PM
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
e4m Staff Nov 29, 2023 9:24 PM
Prior to this, Shobhani was CCO at Leo Burnett and was based out of London
e4m Staff Nov 29, 2023 6:19 PM
The platform has unveiled partnerships with multiple top-tier streaming platforms
e4m Staff Nov 29, 2023 5:00 PM
While Kohli is the former MD of Bharti Airtel and ex-Country Head at SoftBank India, Anand is Partner, Khaitan & Co
e4m Staff Nov 29, 2023 2:51 PM
This campaign urges retail investors to take an informed & disciplined serious approach
e4m Staff Nov 29, 2023 2:47 PM
The Head of Alexa Monetization, Amazon India, spoke at e4m Screenage Conference 2023 on how voice tech could be a game-changer for brands
e4m Staff Nov 29, 2023 2:35 PM
The cricket board moved NCLT against the edtech major, accusing the latter of opting out of the contract midway
e4m Staff Nov 29, 2023 11:51 AM
Dentsu Creative and dentsu X will handle the brand's creative and media duties, respectively
e4m Staff Nov 29, 2023 11:39 AM
Bhandari will oversee the entire national operations for all existing broadcast channels of the Network
e4m Staff Nov 29, 2023 9:02 AM
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
Chehneet Kaur Nov 29, 2023 8:53 AM
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy this year. We explore why
Sohini Ganguly Nov 29, 2023 8:52 AM
As part of the campaign, conceptualized and executed by Mindwave Media, a Durga Puja Pandal in Delhi’s CR Park was infused with Odonil Gel Pocket fragrances
e4m Staff Nov 29, 2023 8:36 AM
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
e4m Staff Nov 29, 2023 8:25 AM
There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say experts
Sohini Ganguly Nov 29, 2023 8:21 AM
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
Shantanu David Nov 29, 2023 8:14 AM
