At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
TV share in the last decade stayed steady, only declining marginally due to digital emergence noted Balsara, Chairman, Madison World, at the e4m TV First Conference 2020
At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content
Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths
Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai
A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma
Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people
Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television
Meera Iyer, CMO, Medlife, shares valuable insights on TV Advertising in the age of multi-modal communication
Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'
The e4m TV First Conference will be held on January 31, 2020 at Taj Santacruz, Mumbai, and will be followed by the 6th edition of the e4m Prime Time Awards later that evening