In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of the most respected marketers globally
The commercial has been conceptualised by What’s Your Problem, a Wondrlab company
Prior to this, Sikdar was with Mindshare as Partner-Digital
The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019