empathy

Corporations reimagine employee experience with empathy and compassion

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Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM

How brands supporting communities battle Covid crisis will benefit in the long run

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Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

Customers reward brands who are attuned to their needs: Aalok Bhan, Max Life Insurance

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Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

'We should imbibe changes, pivot fast & engage proactively by listening to consumers'

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Panellists Amit Nanchahal, Geetika Bangia, Priya Patankar & Mukesh Kharbanda deliberated on the important qualities of a leader in the comms industry at e4m PR & Corp Comm 40 Under 40 Summit 2020

exchange4media Staff Nov 30, 2020 8:29 AM

'Being heard is what audiences seek from brands today'

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Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations

Nafisa Shaheen Oct 5, 2020 8:46 AM