‘Gaming is providing engagement at scale’
At the e4m GameOn summit, a panel of brand leaders and marketers took part in a virtual chat to discuss how gaming works for brands
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IPL 2020 attracts Rs 500 crore in sponsorships: Three factors that helped
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario
IPL Team sponsorship crosses Rs 500 cr mark this year: GroupM ESP Properties
ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL
Suku Murti joins DViO Digital’s Advisory Board
Murti was previously Managing Partner at ESP Properties, GroupM Media India
Indian sports sponsorship crossed Rs 9000 crore in 2019: GroupM’s ESP Properties report
According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers