Date-wise News

The rebranding is a part of the agency's endeavour to bring 'Positive Provocation to Life'

e4m Desk Mar 12, 2020 7:51 PM

LaLiga also added that the said decision will be re-evaluated after the quarantine period decreed to the clubs is completed

e4m Desk Mar 12, 2020 7:20 PM

The first edition of the e4m OOH Most Influential List 2020 features eminent industry leaders and honours OOH players not just from the Metros but regional sectors as well

e4m Desk Mar 12, 2020 6:35 PM

The Jury for the first edition of the e4m OOH 40 Under 40 Awards was chaired by Alok Jalan, MD, Laqshya Media Group

e4m Desk Mar 12, 2020 6:20 PM

The panel comprising Abhinav Iyer, Avi Kumar, Milind Shah, Ritij Khurana & Shabnam Panjwani delved into how OOH provides opportunities for advertisers to surround and engage consumers

e4m Desk Mar 12, 2020 5:58 PM

At the e4m NEONS OOH Conference, Numazar D Mehta, Chairman & MD, Selvel One, delivered a Special Address on ‘State of OOH industry in the current environment’

e4m Desk Mar 12, 2020 5:21 PM

The hour-long music block of Bollywood Mash-ups will be aired on 9XM, every Saturday at 6 pm

e4m Desk Mar 12, 2020 4:30 PM

The media, content & tech agency of GroupM announced the 5-part exploration series with Kunal Kapoor as its host

e4m Desk Mar 12, 2020 4:28 PM

The campaign which went live on March 7th saw a digital release across Bausch + Lomb’s social media platforms

e4m Desk Mar 12, 2020 4:01 PM

Steele has also worked for organisations like Red Bee Media and BBC Studios in the past

e4m Desk Mar 12, 2020 3:53 PM

The accounts of the influencers were blocked in July 2019 after an FIR was filed against them for inciting religious disharmony though a video

e4m Desk Mar 12, 2020 3:10 PM

Brands like Suzuki Motorcycle India, Tata Trusts, Havells, PVR Pictures, FreeCharge, Parker Pens India, Balaji Motion Pictures, and Colors have come aboard this campaign

e4m Desk Mar 12, 2020 2:53 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign

e4m Desk Mar 12, 2020 2:05 PM

About 60 players from across the world are expected to travel to India for IPL but government restrictions on visas due to Coronavirus fears have put a question on their travel plans

e4m Desk Mar 12, 2020 1:21 PM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

e4m Desk Mar 12, 2020 12:59 PM

The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

e4m Desk Mar 12, 2020 12:03 PM

The new brand identity, designed by Avant Garde Films, aims to represent Tipping Point as a platform that creates bold, engaging and path-breaking content for online audiences

e4m Desk Mar 12, 2020 11:30 AM

The channel has also launched a series of brand films conceptualised by DDB Mudra

e4m Desk Mar 12, 2020 11:06 AM

Pooja Pathak, Co-founder & Director of Media Mantra, talks about her journey as a woman entrepreneur, pay gaps in the PR industry and the importance of inclusivity

Nafisa Shaheen Mar 12, 2020 8:33 AM

In a chat with e4m, Eshwar N talks about building a connection with the consumers, Casagrand's marketing strategies and the brand's commitment towards delivering projects on time

Simran Sabherwal Mar 12, 2020 8:21 AM

McCann is expected to come out with its first ad campaign for Tiktok within a month

Neeta Nair Mar 12, 2020 8:20 AM

According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory

e4m Desk Mar 12, 2020 8:09 AM

In a chat with exchange4media, the Truecaller MD says India continues to push growth for the company with 150 million of the 200 million global MAUs being from India

e4m Desk Mar 12, 2020 7:59 AM